Back Bay Books (January 7, 2002)

The Tipping Point: How Little Things Can Make a Big Difference



Author: Malcolm Gladwell

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Paperback: 301 pages

Publication Date: January 7, 2002

Publisher: Back Bay Books

Author: Malcolm Gladwell

ISBN-13: 978-0316346627

Genres: Business & Money, Marketing & Sales